At the minute 1:08/3:22 in this video, you can listen to what hand model - Olivia Parson says about 'leading part'. Also comment made by the marketing manager, Lukas Krol, about what is the immediate right way to take.
What we can learn from this video is the importance of being well co-ordinated in one team building and management. Indeed, understanding the role taken in each part from the whole set of shooting time and location really needed by team members.
The director must has huge 'Negative Capability' from A to Z in producing high quality post production because an ad visual output will be watched by viewers in few seconds. So, how to get big catch from it? This video shared it all for us to learn.
Video Description
SWEDISH
Statoil driver med sin egen reklam! - Statoil visar i den här filmen vilken enorm insats som krävs för att skapa en "enkel" reklamfilm och passar även på att visa några bloopers.
ENGLISH
Statoil operates with its own advertising! -Statoil shows in this movie what an enormous effort required for the creation of a "easy" advertising commercials and fit also to show some bloopers.
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